Interviews in Helsingin Sanomat and Taloussanomat 15. March 2010, 10:35

I was recently interviewed for Taloussanomat and Helsingin Sanomat about the effects of social media on the emerging communication ecosystems: how social media affects the way we perceive others and how social media will change communication culture in the future.

Taloussanomat story focused on the relationship between work and social media activity: how social media affects the way how others will perceive us e.g. related to our working career. You can read the whole article in here (in Finnish).

The article (Sun March 7th, Economy section) in Helsingin Sanomat studied the more general effects of social media to communication culture in the economic sector. Transparency and openness are the keywords in the emerging, interactive and human-centered communication culture, where the value of a brand or product is formed and evaluated through active discussion and multifaceted participation e.g. in social media.

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Jarno M. Koponen - Personal Digital Nexus » journal